How Themed Tours will Skyrocket Your Travel Business
A themed tour is a predefined trip built around an activity, event, a particular time to primarily attract a group of people. Themed tours are developed by experts who determine events, places and the market targeted by the theme. The expert must have comprehensive knowledge about the particular event featured and thus provide insight into the activity.
Themed tours are a way to bring like-minded people together and excel their travel experience. They are built on the premise that tourists are continually seeking trips that match their interests. Therefore, creating a tour around a specific theme helps to connect with a group of people who need that featured event.
With the travel industry also springing a lot of competition, it is vital to find an effective way to stand out. Using themed tours will help you get a good share from the enormous potential market. The significance of the travel industry to the world economy is getting no worse. Statista demonstrates that this industry continues to contribute trillion dollars to the world economy.
Therefore, if you are in this industry, unleash the avenues to help your business thrive. Themed-tours is one guaranteed way. It is a thriving tourism niche that every travel agency should embrace. A themed tour can last for some hours, a day or several days. We can look at some themed tours to help your business design enterprising tours.
1. Age-themed Tour
An example of an age-themed tour is 18-29s, offered by Intrepid Travel. It is a travel for those below twenty-nine years of age. It is a theme exclusively targeting the i-generation. It is for an age group that is socially conscious and wants to connect with their own. This theme stands on the premise that it’s easy to attract people when you draw them nearer to their social group.
A younger generation would fit well in a group entirely for the young. This is as opposed to having the young mix with the older generation. It is also easy to solicit for support from a group of people with similar social status. For instance, Intrepid travel can request this age group to support their mission to alleviate poverty. So, every young adventurer is asked to contribute towards helping other young ones to access education.
Such a theme will attract many young fellows who also get the opportunity to socialize more. It assures comfort to the youth before they embark on their travel. They are sure about the kind of activities to engage. As the travel business owner, you can bring on board those activities that suit the group.
Many sporty-like activities from yoga to skydiving are a fit for this age group. Many young people would be eager to learn new skills which is a potential opportunity with age mates around. Thus, it’s a big way of winning prospects.
2. Expedition Trips
An expedition trip encompasses adventurous activities. Such activities include trekking through a national park in search of cheetahs, lions, elephants and the like. It may also entail walking through a mountain. Your travel agency should seek to create adventures that are unique and far from the usual ones. It should be something unexpected to provide a thrilling experience.
Some agencies offer journeys that target the wilds of a specific far country to explore most exquisite beasts there. Such an expedition is practically like a week-round trip. The theme package should illustrate the places to visit and the objective of the tour.
One example of an expedition trip is travel to Uganda, a six-day tour by Intrepid. The theme of the tour includes rhino-tracking, birds watching, exploring Murchison falls and other landscapes. It is an expedition any wildlife lover should not miss and scheduled to take place in June 2019. For more insight into it read here.
3. Family Tour
This is adventure travel designed with families in mind, aimed to enable everyone to bond over shared experiences. They could be trips planned over the summer season as getaways to cooler environments like mountain resorts. They should be kids-accommodating with a variety of kids activities. Planning a family tour is a daunting task as what satisfies one family may be boring another.
With this consideration, it is worthwhile to offer different packages for a family to choose. Also, your travel agency should focus on transforming the travel game for families from the regular adult-oriented engagement to involve memorable kids experiences. Not just sightseeing, wine tastings but tailoring trips specifically to kids ages and tastes.
An example of a family-themed tour is European Wonderland Summer 2019 planned for 13 days by Tourradar. It is tailored to accommodate age 5 to 99 years old. You can style family tours in many ways to include a new experience which helps you win a competitive edge.
4. Medical Tour
Medical tourism started as early as 2000 BC, and as the world ages, this market continues to grow. Patients remain with the desire to travel abroad to receive medical treatment. They opt to travel for treatment to save money and avoid long waits. According to Patients Beyond Borders, about 12-14 million travelers take medical tours every year. Their statistics also indicate that medical tourism is growing at a rate of 15-25%.
Mostly, travelers take medical tours for dental treatment. Foreign dentists initiate such trips through written calls-to-action inviting expats and foreigners. If you want to provide medical tours, it’s wise to check with doctors and dentists. You should partner with them to help offer an all-in-one-place package to patients.
Doctors usually recommend a short walk to their patients, and this is where you matter as a travel agency. Medical tourism is a right niche you can specialize in and win a new marketplace every time doctors call for treatments.
There is an endless list of different motives that make people travel. You can explore as many motives as possible and decide the best fit for your travel business. The best approach is to offer several themed tours to ensure you fulfill several travelers desires. Perform a background work to ensure your tour destinations have excellent tourism infrastructure, supportive government policies among others. Themed tours will set you apart in the tourism industry.