Teyu Che Chern awarded “CEO of the Year” on Phillip Futures’ customer-centric focus
In recent years, Phillip Futures has made huge strides in building a customer-focused business. From being the first in Singapore to support the powerful multi-product platform Metatrader 5 (MT5), to partnering MyInfo for a seamless account opening experience, Phillip Futures has kept its focus on providing platforms and support that customers want and need.
Phillip Futures’ Chief Executive Officer (CEO), Teyu Che Chern, was the man who steered the company in its current direction over the last 13 years, with a clear vision of what the business had to become, amid changing global headwinds. Read more about Teyu’s vision in ZUU online’s exclusive interview here.
As a mark of recognition from industry practitioners, Teyu was awarded “CEO of the Year” on Sept 25, at the FOW and Global Investor Asia Capital Markets Awards 2019.
FOW (Futures & Options World) is the futures arm of Global Investor Group, and hosts events around the world which explore new market offerings and identify leading exchanges, banks, brokers and technology firms.
The annual FOW and Global Investor Asia Capital Markets Awards – held at Marina Mandarin, Singapore – honours outstanding professionals and companies in the Asian futures industry, with winners decided by a distinguished panel of industry veterans.
“I am humbled and honoured,” Teyu had said on winning the award. “I am grateful to the shareholders of PhillipCapital Group for providing opportunities, clients and exchange partners for showing support and colleagues for their faith in me.”
Teyu joined Phillip Securities – a member of the PhillipCapital Group – in 1998 as a management trainee, before joining Phillip Futures in 2002 to grow the futures business. He took over as Phillip Futures’ CEO in 2006, overseeing both its local and international business.
Teyu understood that Phillip Futures needed to be attuned to its customers’ needs to stay ahead of competition, and sought to offer more trading platforms and cater to a wider range of customer segments.
To that end, Phillip Futures now offers robust multi-asset trading platforms like POEMS, Phillip Nova and MetaTrader 5 (MT5). It also offers zero-commission forex and bullion trading with competitively tight spreads on MT5, and is constantly adds new capabilities to the platforms to pre-empt and respond to customers’ needs. Phillip Futures offered AutoChartist and Trading Central indicators to its MT5 platform earlier in the year. By October 2019, customers will be able to trade Contract for Differences (CFDs) on MT5 as well.
Much of Teyu’s efforts were aimed at improving the company’s business processes to increase productivity and reduce operational costs, with the aim of adding convenience to clients. That is why Phillip Futures partnered MyInfo to build online account opening capabilities to make client onboarding process more seamless, and adopted online payment systems for greater convenience to its customers.
Under Teyu’s leadership, Phillip Futures’ clientele now includes retail individuals, institutional investors, financial institutions, professional traders and physical hedgers. The group also holds 27 clearing memberships in exchanges around the world, including Dubai, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Thailand and the USA.
“This award belongs to everyone at Phillip Futures,” he emphasised. “We couldn’t have come this far without a consistently supportive team of colleagues who are hardworking and nimble in execution. Again, I would like to thank the management and staff for their effort and commitment in helping to build and grow Phillip Futures. With a strong team working alongside me, I believe that we will continue to grow further and do better.”