Who Are Singapore’s Top Influencers?
The dawn of the social media age brought with it a lot of opportunities and trends. Naturally, people were keen on finding ways that they could generate cash from social media platforms through content creation, particularly via influencer marketing.
Take a look at Singapore as an example of a market where influencers have become a vital part of the system by providing brands with more exposure. Some of the successful influencers can attract lucrative deals and earn a decent living from their online content, which means that it is a win-win situation for the influencers and businesses.
The top influencers in Singapore
Singapore is one of the countries where influencers play a big role in the success of many businesses, and so they play a vital role. Here are some of the most popular Singaporean influencers whose field of expertise include business, blogging, YouTubing, deejaying, and even modeling on Instagram.
Lau is one of the most popular food bloggers in Singapore and perhaps globally. He has been blogging about food for a long time and managed to earn himself quite a strong following through SEO optimization at a time when it was not so popular. By doing this, he made sure that his vlogs always have good placement in the search engine results.
Brad also maintains his popularity on Instagram, thanks to his love for photography. By combining photography and his love for food, he got the ideal recipe for Instagram success.
Yoyo is the cream of the crop as far as being an influencer in the fashion industry is concerned. She likes to experiment and has a bold fashion sense that has allowed her to attract major fashion brands from all over the world. Some of the major brands that she has partnered with include Dior, Chanel, Gucci, and Fendi, among others.
She doubles up as a blogger and Instagram influencer and has garnered a lot of popularity in her home country, and she also has fans from all over the world. She has a variety of topics, including beauty, health, fashion, and travel, among others.
Cheng has a large following on her blog through which she talks about general topics. One of the reasons for her success is her consistency with at least 40,000 views daily. Such a massive audience allows her to secure sponsorships for almost every content she puts on her blog, and this translates to significant earnings for her. She is also known for airing her views on her vlog even if it earns her some negative criticism sometimes.
Dr. Leslie Tay
Dr. Tay’s successful life as an influencer is courtesy of his love for food. He spends a large amount of time going through Singapore streets looking for food experiences. This provides him with juicy content that he then shares with his audience through his blog. He is currently among the top food connoisseur’s in Singapore’s food industry. He has also attended various TV shows.
He is mainly identified as Sam Willows, which is his stage name, and he is very popular in Singapore because he is an actor and singer. Young girls are his biggest fans because it is attractive. Kheng has a strong presence on Instagram where he posts some of the footage shot while on the set of his films. He also likes to post content of him and his band performing.
Although Ang has a formal career as a mass communications lecturer at Republic Polytechnic, he generates most of his income from his blog as well as a radio show called “Daniel Food Dairy.” It helps that his students contribute to a significant audience. He is also one of the Singapore influencers that are most trusted because he is openly candid about his content and reviews. This has earned him some negative remarks and criticism which he does not mind.
Ang’s audience in Singapore know that they can trust him to provide unbiased reviews, and this is one of the reasons why his blog has become so popular. He also has a strong following on Instagram, where she mainly posts videos.
She is among the top influencers in Singapore through the art of food. She has a highly active presence on multiple social media platforms where she shares her passion for making vegan-friendly food since she is a vegan.
Although she started her blogging with food, she has since then expanded into photography, travel, and beauty. Chia has so far partnered with popular Singapore-based beauty companies such as Ioma Ma Crème, Kose Sekkisui, Skin Ceuticals, and Sofina, among others.
He is one of the highest ranked YouTubers not only in Singapore but also internationally. He structures his content around fun stuff that induces joy while at the same time conveying knowledge and wisdom. This approach attracts a lot of viewers because it delivers entertainment that also contains practical advice.
So far, JianHao has over 21 million subscribers and such a figure s simply too large for companies to ignore. So far he has garnered partnerships with major companies such as Ridhwan Azman.
Adding to the basket of major influencers is a blogger called Yuqing whose niche is lifestyle and fitness. Her content is mainly available on Instagram, where she talks about fitness and beauty tips. She previously worked as a commodities broker before quitting so that she could start her own company called “Our Data Story.”
She is considered one of Singapore’s most popular Instagram celebrities, especially after winning Fashion Icon of the Year Award in 2015’s Singapore Social Media Awards. She has established herself as a successful blogger in the lifestyle and fashion segment.
Chong also founded a digital advertising agency called DC Creative. She is active on multiple social media platforms and has a huge number of followers.
With more than a decade of experience, Willocq is one of Singapore’s most experienced fashion bloggers. She was only 15 when she started blogging in 2005. She has been featured on various magazines such as Seventeen & Cleo and has also worked with major brands such as Canon.
The above are just some of the most successful influencers in Singapore that have so far managed to earn and have some doing what they love.