Is your Instagram marketing a #fail ? Here’s how you can make your photos more Instagenic
The photo- and video-sharing social network Instagram has an increasing number of, mainly young, users. Images that will garner likes on Instagram are dubbed Instagenic, and it is not unusual for users to prioritise how a meal will look on Instagram over price or taste when choosing a restaurant or a dish.
Snaplace is an app that analyses social network posts, organises the places ( or spots) where photos have been taken and shows them on a map. Around 3,000 recorded places are analysed, with the photogenic spots labelled as Cool! and the spots linked to funny or interesting photos labelled as Haha! .The elements within the picture, such as side dishes, sweets, plants, or flowers, and the core tones and colours, are extracted and aggregated, with interesting results.
Meals are key to both photogenic and funny photos
The most frequent elements of Cool! photogenic spots are food or meal, followed by side dish, restaurant and plated dishes.
Results also show that rooms and interiors and other stylish spaces resonate on Instagram, and that natural elements such as sea, coast, flowers and plants are also much appreciated.
Food and plated dishes also rank highest among the elements of Haha! funny or interesting spots, with their weighting within the total higher than that for Cool! spots. This probably reflects users’ intention to share images of unique meals likely to spark conversation.
Most frequent under Haha!, after food-related pictures, are artworks, temples and shrines and buildings. Also on the list are place-specific items such as bronze statues and monuments, statues. Paying attention to these things as a matter of course will increase the opportunity to create Instagenic pictures.
For a photogenic shot, use cute colourful tones
The colour elements of the photos were also analysed, revealing that, in the photos in the photogenic Cool! category, cute red and pink, as well as emerald green and sky blue were common.
It has been accepted wisdom that cute colourful tones make for Instagenic photos, and this seems to have been supported by the analysis data.
Looking next at the analysis of the colour elements of photographs in the interesting or funny Haha! category, unlike in the Cool! category, here, dark colours such as navy blue and maroon are common
Unusual or unexpected elements have also been emphasised as characteristic of Instagenic photos, and the colours mentioned could be related to this. As people seek to create an Instagenic photo, they have tended to prioritize the extraordinary and unexpected, probably including these dark tones.