5 Dominant Marketing Trends to Check Out in 2019
The world is changing at an expeditious pace. Business owners find it hard to scale, maintain trust and differentiate themselves in this ever-revolutionizing marketing world. Discoveries of new technologies and tools continue to rise. New twists are created out of old tactics.
A general review of the year 2018 shows a dominance of video content, influencer marketing and augmented reality. The year focused typically on improving and building on 2017’s social media trends. The question that may trip through your mind is “What is 2019 going to offer?” Knowing these trends is paramount as they will help you plan ahead. You will be better endowed to handle changes as they come.
The year 2019 will carry forward some of the trends witnessed as far as the year 2017 and fine-tune major trends in 2018. Here are the trends to experience in 2019.
1. Augmented Reality
The Augmented Reality (AR) has well laid its foundation in 2018, and it is leaving a significant impact that will escalate to 2019. AR literally means incorporating the sound, touch and graphics aspects in marketing mediums to enhance user experience. A good example of AR is a snapchat facial filters. AR is becoming popular, and some studies show that its market will surpass $290 billion by 2023.
The AR is thus poised to revolutionize customer experience with various brands. It is designed to offer personalized solutions, real-time interactions and gamefy the shopping experience. Additionally, it will help marketers to track ROI. It will enable brands to trace the most effective path from initial contact to the product payment.
Social media marketers should utilize this technology and take full advantage of its features to further their reach. It is a technology that will become prevalent on many platforms and will be useful in personalizing interactions.
2. Chatbots Usage Increase
Some marketers are fully aware of the usefulness of chatbots, but this light has not dawned on other marketers. Most intuitively, a chatbot is a software that can communicate with a human being. You can get an instant response by asking a chatbot a question. Though Chatbots can communicate with human beings with limited capabilities, many businesses are utilizing them.
Businesses are reaping the benefit of the ability to communicate with potential customers 24/7. Chatbots have a broad array of information and outperform humans when it comes to speed and accuracy. We expect that their usage will become normal in 2019. You are likely to find chatbots in hotel-room booking or ordering a pizza. Chatbots eliminate the task of downloading an App.
The world population at large is embracing this technology and viewing it as a better way to solve their problems. You should, therefore, develop a chatbot for your brand and stay ahead of the curve. It will provide a reliable way of initiating customer conversation that could lead to closing a quick sale. You can use a chatbot to start communicating with a visitor who lands on your business page.
3. High Focus on Generation Z
The digital world has evolved with considerable developments. Majority of Generation Z also known as iGeneration, are in the workforce and so have money to spend. The earlier you target the cohort, the better you get. For instance, the clothes industry can practically reap big by considering these young fellows. Marketing strategies that will tap into this young generation include opening pop-up stores and offering more intimate and personalized services.
Generation Z is born in digital phones era and are ever surrounded by technology. They are highly affiliated to the technology environment, and they know no other language. Thus this i-Generation becomes a good fit for social media marketing. Like the pop-up stores are appealing to this generation in that they are purely designed for sharing in the social media.
4. Adoption of Smart Speakers
Customers are now embracing the Smart speakers’ technology and would love to associate where this technology is on offer. Smart speakers like Google-Home, Amazon Alexa and Apple HomePod have significantly impacted the consumer technology market. As we get into 2019, we are likely to see more publications adopting voice contents.
Moreover, there will be more ads on these platforms, and more other usages will be on the rise. How can you start to utilize voice-based technology for your content marketing? You need to think into how to leverage voice-activated content. For instance, analyzing the acceptance of voice-based technology by your target demographic can be a big step forward.
If your customers love using voice assistants, then you can find out what problems these devices solve. How do they make customers lives easier? The answers you get will help you to develop content marketing strategies that will be meaningful to your customers.
Another possible trend regarding smart speakers is the optimization of content for Smart speaker searches. People will be typically ‘speaking’ questions or phrases instead of typing while searching contents. Like they could ask, “What antique shop is near Sunrise beach?” Thus, you should figure out a brand-new way to do content marketing using smart speakers.
5. Videos will be More Integrated into Publications
It is evident that Youtube, Instagram and Facebook’s video services have made waves since 2016. Videos continue to play a dominant role in social media. According to Statista, there are about 200 million users of Instagram stories each month. This platform is well pronounced in the iGeneration. This generation uses social video platforms such as HouseParty which they join for live chats.
Social media marketers should create their presence in all these video platforms. This can be a unique way to personalize customer experience; something customers always seek from any business. Many businesses continue realizing that what videos offer goes beyond what pictures can provide. Especially the live videos make businesses reap heavily in social media.
People are more likely to purchase a ticket for a concert if they have seen an online live stream of a similar event. Also, people would pay to watch a soccer match or an athlete on an online stream. Latest Facebook live-stream infographics speak volumes.
All the marketing trends will aim towards personalizing the customer experience. The give a big voice to the customer and guide customers to make a perfect choice. How you respond to these trends will determine the fate of your business. It is vital to understand that any lukewarm marketing approach will not suffice.