Savings Through Buying In-House Brands Of Supermarkets
Supermarkets in Singapore are increasingly shifting focus to in-house brands, in response to changing consumer shopping patterns geared towards cost-saving. The allure towards house brands does not come as a surprise as they have proved to be cheaper alternatives to established brands that can cost a fortune.
Swapping private label products for in-house brands is a proven method of saving at supermarkets around the world. According to financial experts, a shopper can save as much as 25% by letting go of established brands and sticking to house brands. This is because house brand items tend to be 5% to 20% cheaper than other labels, even when made by the same company.
Singapore supermarkets have also had to increase their focus on house brands in a bid to fend off competition and keep loyal customers happy. It thus does not come as a surprise that a number of retail outlets have introduced hundreds of house brands in addition to freezing prices for some of the brands.
For consumers, in-house brands are much welcome as it has become much easier to spread a dollar amount by taking advantage of the discounts always on offer. Here are some of the tips you can use to save while shopping in retail outset across Singapore.
Prepare A shopping List
A shopping list is a must for any person looking to save big while shopping in supermarkets in Singapore. A shopping list is an insurance that will avert any push for impulse buying that, most of the time, leads to the purchase of unnecessary items.
You can get started by creating a list in a spreadsheet of all the items that you need. The shopping list will ensure more direct shopping, consequently, avert the risk of being tempted with unnecessary promotions and deals.
If your shopping list is small, it would be wise to grab a small cart. Experiments have shown that shoppers tend to buy 40% more stuff when they grab double the size of cart that can handle their shopping list.
With a shopping list in hand, the next step would be shopping around to see what each supermarket has to offer when it comes to in-house brands. Moving around comparing prices of various items can help reduce the overall bill by as much as 30%.
Being open-minded is also important while shopping for the best deal. In this case, you don’t have to compare price alone but also take time to check out other in-house brands in search of the best deals. However, if you are moving around, make sure you don’t spend more on petrol.
Go It Alone
The likelihood of you buying more than you need much higher when you go shopping with someone else, especially kids. Studies have shown that 65% of the things that people end up buying while in the company of other people are unplanned.
By going it alone, you are likely to focus on the shopping list prepared in advance and scan for the best house brands under no pressure. While shopping, take time to look up and down shelves. Studies have shown that the most popular items, which are often the most costly, are usually placed at eye level.
If you are to get the best deals on various items, be sure to look at higher and lower shelves. The biggest bargain items are usually placed on the bottom of the shelves.
Consider Grocery Apps
Technology has enhanced the art of shopping, making it easy to compare prices of items from one store to another at the touch of a button. A number of apps have cropped up that automate everything, right from matching items on the shopping list to store specials as well as coupons and rebates.
Similarly, you can use these apps to compare prices of various in-house brands that supermarkets around Singapore have to offer. This way, you will be able to know well in advance where to go for a given item instead of having to move from one store to another comparing price.
Buy The Right Size Avoid Sneaky Deals
If you want to save, more on in house brands, then avoid sneaky deals and stick to the rights sizes of items that you truly need. While healthier products tend to come with higher price tags, it does not always mean they are of the best quality. You will be surprised to find in-house brands made from the same companies but going at a much lesser price.
Similarly, it does not mean that the smallest packages in supermarkets are the worst deals. The biggest size, even if it is for an in-house brand, might not be the best. The key is to compare the unit price for each item as well as price per ounce.
When shopping for groceries, brand names, and external packaging are usually inconsequential. The quality and taste would most of the time be the same but at different costs. In this case, going for an in-house brand retailing at a much affordable price would make a lot of sense.
In-house brands is the way to go if you truly want to enjoy substantial savings when shopping in Singapore. Contrary to perception, switching to house brands does not mean you downgrade to a much lower quality. As a matter of fact, both branded and house brands might be from the same manufacturer or producer, varying only on packaging.
Supermarkets in Singapore continue to offer a wide array of house brands in a bid to provide alternatives to branded items that cost a fortune. Discounts of as much as 10% per item on house brands can go a long way, saving a lot of money for use in other items.
In addition to comparing prices, it is also important to compare the nutritional benefits of both house brands and branded items to ensure the price is a perfect reflection of the quality on offer. While house brands have fallen back on packaging, it does not mean they are always of lesser quality.