Huawei’s smartphones are permeating Asia And Europe: What does the future hold?
In 2018, more than 351 million smartphones were sold around the world. With the market becoming saturated, it has led to a slowdown in design and feature innovation and a reduction in the subsidies offered by mobile phone networks. Consumers around the world are willing to pay more if they get premium offerings, but they also expect their device to outperform and outlast the previous generation of devices. The costs for consumers in the mobile device market are considerably lower than they were a few years ago. This is what led to a shift in the market of mobile devices.
The worldwide smartphone market has been divided between a couple of major companies for a long time, companies that controlled it and had enough money to invest in the development of new products. People all over the world are either using Android or iOS systems, these being the most powerful among the mobile systems right now. However, emerging companies are now going global and represent new competition for Samsung and Apple, who currently take pride in being the most powerful market players. Amongst these fast-growing companies is Huawei, which has seen the fastest growth of all the newcomers in the past few years.
Who is Huawei?
As per their official website, Huawei is a leading global provider of information and communication technology infrastructure and a big name when it comes to the manufacturing of smart devices. The company has grown rapidly in the past six years, becoming one of the most powerful companies in the mobile phone sector. The smartphone market was shared between Apple and Samsung for a long time, but Huawei has gained a significant market share lately and is now offering affordable phones with very good features to compete with the major manufacturers.
An Overview Of 2018
2018 was a challenging year for Huawei, as they have seen a huge success in Europe and Asia, but struggled in the US due to the politics there. People in the United States fear that the Chinese government might be trying to gather information through Huawei handsets.
In 2018, Huawei became the second largest smartphone seller in the world, sending Apple to third place. This year Huawei is on its way to take the crown from Samsung. Analysts dubbed this a historic moment, as it’s the first time in seven years that Samsung and Apple failed to occupy first and second place. The main reason for this shift is that Huawei, a Chinese company that saw huge success on the local emerging market, has begun to take over Europe. For a long time, the Western European consumer did not appear to be attracted to the brand, much like in the United States. But in the past few years there has been a shift, people became interested in more affordable phones that promised the same functionality as a Samsung or Apple model. This laid the foundation for a solid year for the Chinese company, though it was not without its challenges.
What’s impressive about Huawei is that its meteoric rise to selling 54.2 million devices in 2018, gaining a 15% share of the market and becoming known worldwide has happened in only a few years. The company released new smartphone models this year, offering a more premium experience for users and trying to beat the competition with even better performance and design.
Which Huawei Phone Should I Buy In 2019?
Here are a few smartphones from Huawei that are recommended:
1. Huawei Mate 20, 20 pro and 20 X
Huawei released quite a few smartphones in 2018 including the Mate 20, Mate 20 Pro and Mate 20 X. In fact, these are the best models the company has released to date. The devices have great features, both in terms of design and in terms of technical specifications. The company promises phones that will last longer, take better pictures and improve the experience of the user overall.
2. Huawei Mate 10 and 10 Pro
A model that saw its release before the Mate 20 gets an honorable mention and is definitely worth taking into consideration for those looking to purchase a smartphone. The Mate 10 and 10 Pro really are a great choice if you are looking to buy on a budget, but still want a smartphone that offers good specifications and takes stellar pictures.
3. Huawei P20 and P20 Pro
Another model worth mentioning is the Huawei P20, released earlier in 2018. These two models have spectacular cameras and offer a great user experience. These models were a hit when they first went on general sale.
Where Is Huawei Now?
In 2018, Huawei struggled with one big, important market: the United States. The company failed to launch new models in the US because the American government banned their products over a potential security threat. The company stated multiple times that their security record was clean and that it’s better to let facts speak for themselves. For now, it remains unclear how the situation will be resolved.
Huawei is a contender in the race for the number one smartphone seller in the world and has prepared several courses of action for the future to make this dream a reality.
The company, already the world’s number one ICT equipment provider, is preparing to launch a 5G network, securing 25 commercial contracts already. Huawei has already shipped over 10,000 base stations to markets around the globe and is preparing to launch the technology worldwide. Even though there are security concerns with the 5G network, the company believes that this is the future. Another direction the company is taking is towards cyber security, considered to be a top priority for the company’s representatives. Huawei is preparing to build cyber security evaluation centres around the world in countries like Australia and the US. These are designed to identify, address and in the end mitigate security concerns. At the same time, the company is trying to keep the trade compliance system as it is, even though there have been some problems surrounding it.
In conclusion, Huawei is aiming towards a bright future and has prepared several angles to follow to get there. Even though there have been questions raised about the security and compliance of the company’s products, Huawei is proceeding with a speed and a determination many companies can only dream of. The future looks rosy for the company if things go as smoothly as they did in 2018.
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