Amazon Prime: The Benefits It Offers To Singapore Users
Singapore is one of the fastest-growing e-commerce hubs in the world, and that is evident by the many e-commerce sites that operate in the country. It is such an attractive e-commerce market that not even the e-commerce giant Amazon could pass up the growth opportunities available in the country.
Amazon Prime’s entry into the Singapore market
Amazon Prime made its debut into Singapore’s e-commerce market in 2017. The service allowed locals to get expedited deliveries for items such as toys, groceries, and even beverages. Singapore residents that subscribed to the prime membership service were able to enjoy Amazon Prime benefits such as two-hour delivery for free if they purchased items worth over S$40. The other benefits include access to Twitch Prime and Amazon Prime Video and all this for the affordable price of S$2.99 per month.
Amazon Prime’s benefits to Singapore customers
The Amazon Prime Service has been in Singapore for more than two years now, and there have been some improvements to its offerings. Here is everything you need to know about the benefits that you should expect from an Amazon Prime subscription if you are a Singapore resident.
- Free same-day delivery without a minimum spending requirement, especially for locally sourced items, this is, however, not available for all of Amazon products but for eligible products.
Singapore shoppers can access the service through the Amazon app, the Amazon Prime Now app, and the Amazon website.
- New subscribers to the Amazon Prime service get one month of free access, after which they are required to pay a monthly subscription fee of S$2.99.
- Subscribers get free shipping from the U.S, but there are caveats. Shoppers have to spend a S$60 minimum to access the free shipping from the U.S, and they can only ship Amazon U.S items that are eligible for the Prime service.
- Customers can access the 2-hour delivery offered by Amazon Prime Singapore through the Prime Now app. However, Singapore customers have to purchase items worth over S$40 to access this service. The alternative is that they can receive their delivery within two hours if they spend S$5.99, or they can pay $9.99 so that their purchases will be expedited and delivered within just one hour.
- The S$2.99 monthly subscription also provides access to other services such as Amazon Prime Video, Prime Early Access, and Twitch Prime.
How does Amazon Prime Singapore compare to other e-commerce services available in Singapore?
There is quite a large number of e-commerce platforms that compete in the same space as Amazon in Singapore. Amazon has been trying to undercut this competition, but it is clearly easier said than done. So, what are the key differences between Amazon Prime and its rivals? Let us find out. Here are some of the top e-commerce sites in Singapore and its offerings.
It has been available in Singapore since 2015, and it also has operations in multiple other countries such as Malaysia, Philippines, Taiwan, Vietnam, Indonesia, Brazil, and Thailand. It offers a wide range of products, but its business structure is different from that of Amazon. There is no subscription fee, and the cost of import and delivery is included in the final cost of the purchased item.
This is another e-commerce platform that is also popular with Singapore shoppers. One of the interesting things about it is that it leverages data analytics to understand customers better, and it has offerings that are similar to those of Amazon Prime. For example, your purchases will be delivered to your home free of charge, but only if you spend more than S$59. It also offers the option of picking your shopping from 79 locations across the country.
This e-commerce platform has been in Singapore since 2012, and it mainly focuses on fashion items like clothes from iconic brands. You get free delivery if you purchase items worth more than $40, and shoppers have a 30-day window to return their purchases in case they are not pleased with the purchased product.
This is one of the most popular e-commerce platforms in Singapore, with more than 4.5 million visitors every month. However, the cost of shipping its included in the checkout.
Many other e-commerce platforms operate in Singapore. These are just some of the few that Amazon has been competing with. Other than the free deliveries for some products, there is not much difference between Amazon Prime and the other e-commerce platforms in Singapore. However, the major difference is the fact that Amazon attaches other services such as Prime Video, Twitch Prime, and Prime Early Access.
Comparison between Amazon Prime Singapore and Amazon Prime U.S
When Amazon launched its Prime services in Singapore, people were quick to notice that it was not the same offering that is available for U.S customers. There are some differences since the Prime offering for the Singapore market is tailored to suit the market. For instance, the pricing strategy is quite different.
Amazon Prime Singapore customers pay S$2.99, but its U.S equivalent is priced steeper where customers pay a $12.99 monthly subscription fee or $119. However, the U.S version is significantly more comprehensive, and Amazon’s network and services are more robust. Meanwhile, things are different in Singapore.
Amazon Prime Singapore also aims to push customers to use its services more regularly. However, that might be a bit of a stretch because the offerings are not yet up to par. This is because the platform is still some way off as far as offering a good customer experience is concerned. The platform is still lacking as far as its list of products, especially compared to Amazon Prime U.S. Competitive pricing is also an issue, and this is why many Singapore residents still prefer to use the local e-commerce platforms.
Nevertheless, Amazon Prime Now is still an attractive service, especially for those who use it regularly. The fact that it also comes with streaming services also sweetens the deal, but Amazon still has some improvements to make before it can truly take over the Singapore e-commerce scene.